Jan. 4, 2013
ATHENS, Ohio - Ohio University Athletics announced today the addition of Mark LaFrance as the department's Assistant Director of Media Relations.
In his new capacity, LaFrance will oversee the publicity efforts for the Ohio men's basketball team, while also serving as the primary media contact for the Bobcats' volleyball, field hockey and track and field teams.
LaFrance arrives in Athens after serving three years as the communications associate for the Notre Dame Monogram Club. In that position, he was responsible for developing the organization's overall communications strategy while managing the Club's website and editorial content. LaFrance also served as the contact for Heritage Hall and oversaw the museum's annual updates.
Prior to his appointment at Notre Dame, LaFrance spent two years as a sports information graduate assistant at Providence College, receiving his MBA in May 2010. While at Providence, he served as the primary media contact for men's lacrosse and women's volleyball and was the secondary contact for men's basketball. During his tenure with the Friars, LaFrance also acted as an assistant media coordinator for the NCAA men's basketball first-and second-round games held in Providence in 2010.
In addition, LaFrance served on the NCAA Division I men's basketball media relations staffs at the 2010 East Regional in Syracuse, N.Y., as well as second-and third-round action in Cleveland, Ohio in 2011. LaFrance also acted as press conference moderator during 2012 NCAA women's basketball tournament first-and second-round games held in Notre Dame, Ind. and was part of the PGA of America's 2012 Ryder Cup media relations staff at Medinah Country Club outside Chicago.
LaFrance graduated summa cum laude from Syracuse University in 2008 with a bachelor's degree in public relations from the S.I. Newhouse School of Public Communications. During his tenure at Syracuse, LaFrance spent three years as a student assistant in the Orange athletic communications office from 2006-08.
While studying as an undergraduate, LaFrance also served as a summer media relations intern for the New England Patriots prior to the team's undefeated regular season in 2007. He continued working with the team in a game-day media relations role from 2007-2010.