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  Dan Hauser

Dan Hauser

Player Profile

Position:
Senior Associate Athletic Director - External Ops.

Experience:
Eighth Year

Education:
Appalachian State '92
Appalachian State '96

Dan Hauser is in his eighth year at Ohio University, where he serves as the Senior Associate Athletic Director for External Operations. In his current capacity, Hauser oversees marketing and promotions, ticket operations, media relations, and the Ohio Bobcat Sports Network (video & radio).

In addition, he serves as the athletic department liaison for IMG College, Licensing Resource Group, and AVI Concessions. Hauser serves as the sport administrator for women's soccer, women's swimming & diving, men's cross country, women's cross country, track & field, post season administrator for football & basketball, and coordinates football scheduling. Hauser also heads up the naming rights area for football (Peden Stadium) and men's basketball (Convocation Center).

In his eight years with Ohio, the athletic department has experienced unprecedented growth in ticket sales, attendance, sponsorship sales, merchandising, and revenue generation.

- Increased football season ticket sales 128%.
- Increased men's basketball season ticket sales 144%.
- Increased football and men's basketball annual ticket revenue 86%.
- Negotiated IMG College sponsorship contract generating $6.5 million guarantee (148% increase).
- Negotiated AVI concessions contract creating a 419% increase in annual revenue.
- Created Bobcat Student Park generating over $100,000 in new corporate sponsorship revenue and a 163% increase in student football attendance.
- Created Ohio Ticket Sales team partnership with Legends Sales & Marketing (New York Yankees/Dallas Cowboys) generating a 936% revenue return on investment.
- Established all-time school and MAC record for annual licensed merchandise royalties - $399,562 (112% increase).
- Secured $1.2 million capital gift to Multi-Purpose Center (indoor practice facility) and $550,000 sponsorship revenue from Pepsi-Cola Bottlers Inc.
- Negotiated official sports medicine provider contract which generated $2.6 million in new annual revenue.
- Set a Mid-American Conference record for combined football and men's basketball revenue in 2013 and 2014.
- Oversaw a marketing campaign that allowed Ohio Athletics to lead the MAC in attendance for football, volleyball (top 25 in the nation), men's basketball, women's soccer, field hockey and softball in 2013.


The North Carolina native came to Athens after spending seven years at Wake Forest University leading the marketing, promotions, and ticket sales. In his tenure, Hauser increased football season ticket sales by 104% from 1998-2004 and basketball season ticket sales 34% from 1998-2005.

From 1998-2005 Hauser implemented football marketing plans that generated more than $10 million dollars, the highest seven years of revenue in university history. His basketball marketing plans generated more than $18 million in revenue from 1998-2005, also a Wake Forest revenue record. During his tenure, Hauser increased annual ticket revenue 115% ($3,069,399 annual revenue).

Prior to his appointment at Wake Forest, Hauser was the Assistant Director of Marketing at the University of New Mexico form 1996-1998.

Hauser earned a bachelor's degree in physical education in 1992 and a master's degree in sports management in 1996 from Appalachian State University.

Hauser resides in Athens with his wife Samantha and his two children Covington (7) and Whit (4).