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IMG College and AudioNow Announce Mobile Listening with Ohio University

Dec. 17, 2013

WASHINGTON, D.C. -- In a first for Bobcats fans, IMG College, the multimedia rights partner of Ohio University, and AudioNow, the world's leading call-to-listen platform, have announced a new way for listeners to connect to their favorite team. Through a simple mobile telephone call, fans can access live college basketball broadcasts on their phone and - for the first time through AudioMatchTM-- synchronize the local radio call to the telecast.

This week, and for the rest of this season, Ohio fans can dial 712.432.7090 and listen to live broadcasts on the Ohio IMG Sports Network. The service officially launches Wednesday, December 18th when the Massachusetts Minutemen visit the Ohio Bobcats in Athens. Air time for the pre-game show on the Ohio IMG Sports Network will be 6:30 p.m. ET with tip-off at 7 p.m. ET.

In addition, and through a new proprietary application from AudioNow, called AudioMatchTM, fans can match and synchronize the radio broadcast with the telecast to listen to their favorite radio voice while watching the action on TV. By using two telephone keypad buttons, fans can adjust the timing of the radio call to match what they see on TV. During the week, fans can call the number to listen to recorded Bobcats basketball games, as well as live weekday coaches shows.

Ohio University is the fourth IMG College property to launch with AudioNow this season, joining West Virginia University, the University of Florida and the University of Nebraska.

"Bobcats fans and alumni can now hear game day broadcasts through a simple telephone call," said Alexandra Moe, Director of Partnerships at AudioNow. "Our goal is to connect sports fans, wherever they are, to games they want to be a part of and with a new level of personalization."

The call-to-listen phone number incurs no extra charge and is the equivalent of making a standard mobile call. As data costs continue to rise on mobile devices and unlimited voice plans continue to proliferate, radio-by-phone is emerging as one of the most affordable ways in the United States for listeners to connect to their favorite broadcasters when they are away from the radio, television and Internet.

"IMG College is interested in bringing fans the audio broadcast of their favorite school teams through innovative technology complementing traditional terrestrial and emerging digital and streaming platforms," said David Shumate, Director of Audio Operations for IMG College.

"We're thrilled to bring call-to-listen on AudioNow to Bobcats fans this season. Since college fans are extremely loyal to their local broadcast, IMG College believes AudioNow has the potential for expansion beyond the four pilot schools," Shumate added. "Across the IMG Audio Network this college football season, we have 25 announcers who have been calling their school's respective games for 25 years or more. That level of longevity results in extraordinary listener loyalty."

For more information about AudioNow and its alliance with IMG College, please contact Alexandra Moe at alexandra.moe@audionow.com or 202-621-2284. Or Andrew Giangola, IMG College, 646-871-2402, andrew.giangola@img.com.

ABOUT IMG COLLEGE/IMG AUDIO IMG College is the nation's leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation's top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. With audio operations headquartered in Winston Salem, N.C., IMG College produces nearly 31,000 hours of radio programming on the largest independent sports radio network in the country serving 2,200 affiliates. Additionally, IMG College manages nearly 5,000 hours of local television programming, and is the leading publisher of college sports publications and the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com

ABOUT AUDIONOW AudioNow is the leading call-to-listen platform in the world. With broadcast partners on every continent, AudioNow extends the reach of radio by connecting mobile listeners to their favorite radio stations through a simple telephone call. The AudioNow platform uses proprietary "HD" voice design and patent-pending technology that serves all mobile platforms. Our broadcast partners include industry leaders such as the BBC, RFI, Voice of America, Entravision, C-SPAN and Motor Racing Network. In 2012 AudioNow delivered 2 billion listening minutes to its partners and connected more than 1 million users. Visit www.audionow.com to learn more and register.