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Little Caesars Love Kitchen Serves Free Pizza to Needy In Ohio and West Virginia

Dec. 17, 2009


DETROIT - The Little Caesars Love Kitchen will provide fresh pizza meals for nearly 900 people over two days, beginning December 17 in Athens, Ohio. The Little Caesars Love Kitchen will be traveling to the hometowns of Ohio University and Marshall University to coincide with their football teams' appearance in the Little Caesars Pizza Bowl on Saturday, December 26 in Detroit. The Little Caesars Love Kitchen will roll into Huntington, W. Va., home of Marshall University's Thundering Herd, on Friday, December 18. 


"All of the franchisees across the country have been so proud to be part of the Little Caesars Pizza Bowl and offer our customers national promotions in conjunction with the game," said Vicki Dunn Marshall, local Little Caesars franchisee in Huntington, W. Va., "Little Caesars is also committed to giving back, and to recognize Marshall's appearance in the bowl, we thought it was only appropriate to bring the Love Kitchen to Huntington and give back to those in need."


A pizza kitchen on wheels, the Little Caesars Love Kitchen travels across the continental United States and Canada meeting the needs of the hungry, the homeless and disaster survivors.


The Little Caesars Love Kitchen has fed more than two million people in 48 states and four Canadian provinces. It has also responded to disasters such as the recent floods in North Dakota and Iowa, the hurricanes in the Gulf Coast area in 2008 and in 2005, the site of the World Trade Center attacks on Sept. 11, 2001, and the 1995 Federal Building bombing in Oklahoma City. Established by Little Caesars in 1985, the Love Kitchen exemplifies Little Caesars' strong tradition of giving back to America's communities.


"We know that it's important to reach out to the communities where we do business, and help make a difference," said David Scrivano, president, Little Caesar Enterprises, Inc.


"We are looking forward to the match-up between these two schools in the Little Caesars Pizza Bowl, and we are proud to work together with our local franchisees and company-owned stores to coordinate the vehicle, staff and food and to be there for people in the schools communities who need assistance."


Local Little Caesars franchise owners and company regional offices donate all food and labor costs for the Love Kitchen servings. An estimated 50,000 Little Caesars franchise owners and employees have volunteered their time over the years to support the program in their local communities.                               


2009 marks the bowl's thirteenth consecutive year as a Detroit holiday sporting tradition. Little Caesars Pizza®, the international pizza chain that celebrates its 50th anniversary this year, is in its first year as title sponsor for the bowl. The game was previously called the Motor City Bowl.


Tickets are now on sale for the Little Caesars Pizza Bowl at Ticketmaster outlets by calling 800-745-3000 and at www.ticketmaster.com


About The Little Caesars Love Kitchen


A big rig pizza kitchen on wheels, the Little Caesars Love Kitchen was created in 1985 to help make a difference in communities across the country. It travels across the continental United States and Canada, meeting the needs of the hungry, the homeless and disaster survivors.


Former U.S. Presidents Bill Clinton and George Bush awarded The President's Volunteer Action Award Citation to Little Caesars for its volunteers' contributions to the Little Caesars Love Kitchen. Little Caesars also received a Presidential Citation for Private Sector Initiatives for the Love Kitchen program under the Reagan administration.


About Little Caesar Enterprises, Inc.


Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan, in 1959. Little Caesars, the fastest growing pizza chain, built more stores in the world in 2008 than any other pizza brand and today is the largest carry-out chain globally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the second year in a row, Little Caesars was named "Best Value in America"* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.


In addition to Little Caesars Pizza, Ilitch companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.


*"Highest-Rated Chain - Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2008